Private Venture Studio  ·  Est. Greenville, SC

Building enduring companies across marketing, commerce, infrastructure, and software.

Pettit Ventures is the venture studio and holding company of Ben Pettit — focused on building, operating, and scaling companies across digital marketing, software, e-commerce, consumer products, and infrastructure.

Currently operating companies in advertising technology, marketing, water filtration, furniture, and luxury consumer goods.

MMXXVI · 05 Companies
— Founder
Ben Pettit, Founder & Principal of Pettit Ventures
Ben Pettit Greenville, SC · MMXXVI
Ben Pettit Founder & Principal

Ben Pettit is an entrepreneur, operator, and founder focused on building companies with long-term value and operational leverage.

Over the last decade, he has launched and scaled businesses spanning marketing, software, infrastructure, e-commerce, and consumer products — with a focus on systems, execution, and sustainable growth.

Through Pettit Ventures, Ben actively operates and develops a growing portfolio of companies, products, and internal platforms.

— Portfolio Companies

A collection of operating companies and emerging platforms built under the Pettit Ventures ecosystem.

01 — Marketing

Story Marketing

Demand generation, advertising, and growth strategy for modern companies.

A full-service digital marketing agency specializing in programmatic advertising, account-based marketing, creative strategy, search, and multi-channel demand generation. Focused on measurable business outcomes over vanity metrics.

● Operating storyagency.co
02 — Consumer · Infrastructure

AquaOx

Whole-home water filtration systems designed for healthier living.

Residential whole-house water filtration systems built to improve water quality throughout the home. Serving homeowners nationwide with a focus on long-term water quality, system performance, and family health.

● Operating aquaoxfilters.com
03 — Furniture · Home

The Rocking Chair Company

Timeless furniture designed for comfort, craftsmanship, and everyday living.

A direct-to-consumer furniture brand specializing in handcrafted rocking chairs and classic home furnishings. Focused on quality materials, timeless aesthetics, and American craftsmanship.

04 — Luxury Goods

Serenata

Luxury pearls and jewelry. Coming soon.

An emerging luxury brand focused on refined pearl jewelry and timeless design. Currently in development under the Pettit Ventures portfolio.

○ In Development
05 — Software

AmbitAds

The operating system for media buyers.

A modern advertising intelligence and campaign management platform for agencies, media buyers, and performance marketers — unifying reporting, pacing, analytics, and media workflows across major advertising platforms.

○ In Development
06 — Forthcoming

New Ventures

Always building. More to come.

Pettit Ventures continues to develop and incubate new operating companies across software, media, and consumer categories.

○ Reserved
— Philosophy

Built for the long term.

We operate with a long-term mindset focused on building durable companies, strong systems, and meaningful customer relationships.

Rather than pursuing rapid expansion at all costs, the focus remains on building businesses designed to endure.

  1. i.Operational leverage
  2. ii.Sustainable growth
  3. iii.Brand quality
  4. iv.Ownership mentality
  5. v.Technology-enabled scale
  6. vi.Thoughtful execution
— Current Focus

Where we're spending our time.

01Advertising Technology
02Programmatic Media
03AI-Enhanced Operations
04Consumer Products
05E-Commerce Infrastructure
06Workflow & Systems Software
07Home & Lifestyle Brands
08Long-Term Brand Building
— Ecosystem

Building across industries.

“A modern venture studio capable of launching, operating, and scaling businesses across multiple industries — under one umbrella.”

From marketing and advertising infrastructure to consumer products and software platforms, Pettit Ventures is designed as a modern venture studio capable of launching, operating, and scaling businesses across multiple industries.

The ecosystem combines operational experience, creative execution, software development, and growth strategy under one umbrella.

— Sectors
Marketing AdTech Software E-Commerce Water Infrastructure Furniture Luxury Goods AI Tooling
— Connect

For inquiries, partnerships, or quiet conversations.

hello@pettitventures.com
Greenville · South Carolina